You’ve had your amazing brand shoot, your images have been delivered, now what? How do you make the most of your investment?

The beauty about brand photos is there are endless possibilities of how to use them Everything from websites, social media, print and the list goes on. Here are some of the ways and tips to get the most out of your images and your investment.

Back up a few steps, before your session, make sure you make the most of your planning time with your photographer. Go into the planning and session with an idea of what you need.
Do you know you need a new “headshot” for your “about me” page on your website?
Do you need some cover photos for your Instagram reels?
Are you launching a specific project or product that you need images to market?

This will give you a pretty good starting point to start using your images. From there, here are some ideas of ways to use your images:

Website

Your website has many opportunities to use brand images. It’s great to keep your website current with new images periodically. Make sure your headshots (these can be more modern lifestyle headshots) are current. This is also a great opportunity to update any product or service photos if anything has changed or is out of date. Here are some pages to think about new images for:

Homepage
Services/Product Pages
Landing Pages
Email/Newsletter Sign up
Blog Posts

Social Media

Social media is an increasingly important way to connect with your current and future clients. Think about the main topics that you post about on social media, this can be used in the planning process to make sure you have a library of images to quickly choose from that are relevant to your topics of interest. After you receive your gallery of images, create an album on your phone with all the images you could use for posts. This will allow you to quickly grab the perfect reel cover or post/story background photo.

 Profile Picture
 Posts/Stories
 Cover Photos for Reels
 Head Photos

Advertising

There are many ways to advertise, below are just a few ideas but whatever methods you use to advertise, these materials are a great place to incorporate your brand images.

Marketing Materials
Business Cards
Email Campaigns
Networking Event Materials
Trade Show Materials

By sprinkling your brand images through out all the various ways you connect with your clients, it sends a clear cohesive message. This helps your client feel confident in you and your company. I hope this helps you get some ideas of how to use your beautiful brand images to feel confident in your brand and confident in how you are representing your brand to your clients!